Important Home Selling Tips
October 8, 2015
Judy Greenhill, a real estate specialist with Classic Properties, often gives presentations at Abernethy Laurels. She shares excellent tips on how to sell a home faster and get the most money. Below are some of her tips:
1. Audit your agent's online marketing.
92% of homebuyers start their house hunt online, and they will never even get in the car to come see your home if the online listings aren't compelling. In real estate, compelling means pictures!
2. Leave some good stuff behind.
We've all heard about closing cost credits, but those are almost so common now that buyers expect them – they don't really distinguish your house from any of the other homes on the market anymore. What can distinguish your home is leaving behind some of your personal property, ideally items that are above and beyond what the average homebuyer in your home's price range would be able to afford. That may be stainless steel kitchen appliances or a plasma screen TV, or it might be a golf cart if your home is on a golf course.
3. Beat the competition.
In many housing markets today, much of the competition is low-priced foreclosures. As an individual homeowner, the way you can compete is on condition. Consider having a termite inspection in advance of listing your home, and get as many of the repairs done as you can; it's a major selling point to be able to advertise a very low or non-existent pest repair bill. Also, make sure that the little nicks and scratches, doorknobs that don't work, and squeaky handles are all repaired before you start showing your home.
4. Stage the exterior of your home too.
Stage the exterior with fresh paint, immaculate landscaping and even outdoor furniture. Buyers often fantasize about enjoying their backyards by entertaining and spending time outside.
5. Be realistic when it comes to pricing.
Buyers today are very educated about the comparable sales in the area, which heavily influence the fair market value of your home. They also know that they're in the driver's seat. To make your home competitive, have your broker or agent get you the sales prices of the three most similar homes that have sold in your area in the last month or so, then try to go 10-15% below that when you set your home's list price.
The best way to do this is to pretend you're moving out. Take all the things that make your home "your" personal sanctuary (family photos, religious, memorabilia), pack them up and put them in storage. Buyers want to visualize your house being their house; and it's difficult for them to do that with all your personal items marking the territory as yours.
Pack up anything that is sitting on top of a countertop, table or other flat surfaces. If you haven't used it in the last year, then it should be packed away. Give away what you can, throw away as much as possible of what remains, and then pack the rest to get it ready to move. This will not only make your home feel larger, but it will be less to move!
Did you find these tips helpful? The Marketing team at Abernethy Laurels can provide you with more ways that could help you sell your home faster! Don't let trying to sell your home hold you back from living the retirement lifestyle you've always wanted. Rob, Marketing Director at Abernethy Laurels, can be an excellent resource to find someone to help you downsize, transition, sell your home, or move. Contact us today! Rob Hartsell- [email protected] or 828.465.8519
Be sure to monitor our website to learn about upcoming programs! Visit us: www.abernethylaurels.org
Information take in part from: Judy Greenhill's presentation http://readersdigest.com